The TeeUp story
More connected golf.
Starting at home.
We’re building a golfer app and club workspace for South Africa. The ambition is simple: make arranging a round easier, and help clubs run a better golf day.
One round, two sides
A golfer’s plan.
A club’s working day.
For golfers, organising a round can mean moving between booking channels, group messages and separate on-course tools. For clubs, availability and booking information need to reach the right people at the right time.
TeeUp aims to connect these experiences. The golfer has one place for the plan. The club keeps control of its tee times, player capacity and carts.
Our initial focus is South African conditions and Pretoria-area clubs. We will validate the experience locally before extending the rollout.
Commercial direction
Build the value.
Validate the model.
Potential revenue streams include club software subscriptions and booking-related fees. These are proposed models to validate with partners. Pricing and commercial terms are not yet published.
A pilot should establish what works for golfers and clubs, including adoption, booking completion and the daily operational fit.
The next milestones
- Find the right pilot clubs.Understand the tee sheet, booking policies and needs of the club team.
- Validate the complete booking journey.Test availability, group coordination and the payment flow under agreed pilot conditions.
- Measure before expanding.Use pilot feedback and observed outcomes to shape the rollout and commercial offer.
Partners & investors
Help shape
what comes next.
Let’s discuss club pilots, strategic collaboration or early-stage investment.